Customer Story
Careem
Careem optimized operations, improved collaboration, and scaled effortlessly with USoftware's flexible, high-performance BOT Strategy.
72%
Increase to top-line revenue since using Artifact
Careem: Precision Hiring That Outperforms In-House Recruitment
Talent acquisition is at the heart of every scaling tech company, but too often, it's constrained by low conversion rates, lengthy processes, and mismatched candidates. The right Build-Operate-Transfer partner can streamline hiring, making it easier to find exceptional talent, improve conversion rates, and build for long-term stability without the usual friction. Finding the best partner isn't just about sourcing resumes—it's about how well they understand your standards and culture. The right approach should accelerate hiring timelines, dramatically improve candidate quality, and create teams that stay and perform at the highest level.
By choosing the right B-O-T partner, companies can eliminate recruitment inefficiencies, access global talent pools with precision, and build engineering teams that consistently exceed performance expectations. The key is finding a partner that matches technical excellence with cultural alignment while maintaining rigorous quality standards.

How Careem transformed their hiring process
A well-executed Build-Operate-Transfer engagement can be the difference between constant recruitment struggles and a streamlined talent pipeline. But finding the right partner is only part of the solution. Companies also need clear standards, cultural alignment processes, and a willingness to trust expertise that can exceed internal capabilities. Simply outsourcing recruitment won't improve results if the underlying challenges of candidate quality and cultural fit remain unaddressed.
To truly optimize their talent acquisition, Careem took a structured approach to evaluating their needs, selecting the right partner, and implementing a superior hiring process. The goal wasn't just to hire more people—it was to create a system that finds exceptional talent efficiently and builds teams that perform at the highest level. Here's how they did it:
Assessed their hiring challenges – Careem identified low candidate conversion rates (nearly 1 in 10) and recognized the need for more precise talent matching in new regions.
Partnered for precision recruitment – After initial successful hires, Careem adopted uSoftware's full BOT model, entrusting them with complete team setup and candidate screening.
Implemented rigorous screening – uSoftware's process dramatically outperformed Careem's internal hiring, improving conversion from 1 in 10 to an impressive 1 in 3.
Built for excellence and stability – Through meticulous cultural alignment and technical vetting, the team included engineers who became recognized top performers.
When the right B-O-T partner is in place, hiring becomes strategic. Instead of struggling with low conversion rates, endless interviews, or cultural mismatches, companies can stay focused on what really matters—building world-class products with world-class talent.
Results:
3x improvement in candidate conversion rate—from 1 in 10 to 1 in 3
4+ years of continuous collaboration with original team members still actively contributing
2 team members recognized by Careem CEO as top performers during company townhall
High-caliber technical talent integrated seamlessly into the Careem ecosystem globally

