At USoftware, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and safeguard information you share with us through LinkedIn Lead Gen Forms, our website, landing pages and related services. By using any of our services (including our website) and/or by agreeing to this Privacy Policy, e.g., in the context of registering for any of our services or sharing your personal information through LinkedIn Lead Gen Forms, our website, landing pages and related services or by any other means, you understand and acknowledge that we will collect and use Personal Data as described in this Privacy Policy.

This Privacy Policy applies to the following categories of individuals:

• Website visitors whose visit triggers an active session (excluding bounces with no meaningful interaction)

• Existing clients;

• Prospective clients;

• Business partners and suppliers;

• Job applicants;

• Employees;

• Any other individuals who share personal data with us through online or offline channels.

1. Information We Collect

We collect Personal Data from you voluntarily when you provide such Personal Data to us, or via our services and websites with which you voluntarily interact (e.g., by completing a LinkedIn Lead Gen Form or subscribing via our website). “Personal Data”, or personal information, means any information about an individual from which that person can be identified. When you interact with us as described above, we may collect:

• Name and Surname

• Job title

• Company name

• Business email address

• Business phone number (if provided)

• LinkedIn profile information (as supplied by LinkedIn)

Any other details you choose to share with us, including personal information you voluntarily provide when completing forms (e.g., contact forms, LinkedIn Lead Gen Forms, job applications), as well as company-related data that may be inferred or collected during your visit to our website. This may include company name, industry, or other business-related information derived from your IP address during an active session.

2. How We Use Your Information

We use this information to:

• Provide resources you request (e.g., playbooks, guides, event invites);

• Respond to enquiries and deliver relevant content;

• Keep you informed about USoftware’s services, events, and updates;

• Improve our campaigns, content, and website experience;

• Assess or evaluate the effectiveness of our system and services, as well as any

technical and organizational measures designated for the protection of your Personal Data; Meet or comply with any applicable rules, laws, regulations, codes of practice or guidelines issued by any legal or regulatory body; Protect our rights and legitimate interests, as well as defend against any lawsuit, legal claim or complaint. We will not sell or rent your personal information to any third parties.

3. Sharing Your Information

We may share your Personal Data to third parties in a variety of circumstances in the ordinary course of operating our business, such as:Disclosure of Personal Data to third-party service providers, providing us with services supporting our website and ordinary course of business, as well as use of third-party services supporting our marketing efforts (e.g., HubSpot CRM, email and event platforms), in accordance with applicable law; Internally in our company Group, from one entity to another, to carry out our operations effectively across our various services/entities; When we have a legal obligation to do so, or when we are allowed to do so under our legitimate interests. Should any data sharing occur, uSoftware remains responsible for ensuring the protection of that personal data. uSoftware will only transfer personal data to, or allow access by, third parties when it is assured that the information will be processed legitimately and protected appropriately by the recipient.

4. Data Retention

We keep personal data only for as long as necessary to fulfil the purposes described in this policy or as required by law, including for the purposes of satisfying any legal, accounting, reporting requirements. When no longer needed, data will be securely deleted.

5. Your Rights

Depending on where you live, you may have the right to:

• Request access to the personal data we hold about you;

• Request correction or deletion of your data;

• Object to or restrict certain processing activities;

Request that uSoftware transfer the data that we have collected to another organization or directly to you under certain conditions; Lodge a complaint with a supervisory authority; Withdraw consent for marketing communications at any time.

If you are in the EU/UK, you have additional rights under the GDPR. If you are a California resident, you have rights under the CCPA/CPRA. Individual customers who reside in California and have provided their personal information to us may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Upon making a request, we commit to responding within a one-month timeframe. To exercise any of these rights, kindly contact us through the email address provided in clause

6. Cookies & Tracking

Our website and ads may use cookies, analytics tools (e.g., Google Analytics), and the LinkedIn Insight Tag to measure performance and improve relevance. You can manage cookie preferences in your browser.

Please note that the data collected by the use of Cookies may be linked to and combined with any other data, including Personal Data.

Cookies managing preferences

When you first visit our website, a cookie consent banner will appear. This banner allows you

to:

• Accept all cookies;

• Reject all non-essential cookies; or

• Customize your preferences based on the types of information you wish to receive

(e.g., communications, affiliate offers through partners) and the channels through

which you prefer to be contacted (e.g., email, phone, SMS).

You can revisit and adjust your preferences at any time using the “Manage Preferences” link available on our website.

In addition, we provide opt-out options within our communications and offer links to unsubscribe or manage preferences in emails or other contact methods we use. For California residents, we honor Global Privacy Control signals, which can be enabled through supported web browsers. This allows users to communicate their privacy preferences automatically without needing to make selections manually on our website.

7. Security

We are committed to protecting the security of your Personal Data. We take appropriate technical and organisational measures to protect personal data from loss, misuse, or unauthorised access.

8. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: privacy@usoftware.com

Even though you have the right to make a complaint at any time to the relevant supervisory authority for data protection issues, we will appreciate the chance to deal with your concerns before you approach the authorities, so please contact us in the first instance.

9. Children’s privacy

This website is not directed at children under the age of 13 and does not knowingly collect any personally identifiable information from children under the age of 13. We shall delete any such data if collected inadvertently.

10. Updates to This Policy

We may update this Privacy Policy from time to time at our sole discretion. Changes will be posted on this page with an updated “Last updated” date. By continuing to use our site or our services or otherwise provide data after we post any such changes, you accept and agree to this Privacy Policy as modified.